In 2017, White Ops uncovered a major sophisticated bot fraud operation (prior to working with PAN) making national headlines. The media attention was good but could have been much more effective. Two years later, White Ops collaborated with the FBI, Google, Facebook, The Trade Desk, MediaMath and many other industry leaders to uncover the takedown of the largest ever sophisticated bot operation, 3ve.
White Ops shifted to work with PAN to create an industry leading PR strategy to drive higher perception and present growth opportunities based on the brand’s strong point of view.
This approach helped control the message and manage White Ops’ reputation, delivering a significant increase in positive brand awareness and sustained media coverage that has continued deep into 2020.
With the launch of the 3ve story, White Ops and PAN embarked on a comprehensive media strategy to help control the message and manage White Ops’ reputation.
PAN and White Ops briefed a targeted number of top reporters in the news, including confidential pre-briefs with the WSJ and Buzzfeed. Together, the strategy delivered a significant increase in positive brand awareness and media coverage.
The media strategy drove a 914 percent increase in the highest web traffic to date for White Ops. Additionally, the 118 media placements resulted in 786M+ media impressions.